Av. Paulista Avenida Paulista might seem like the obvious choice for where to sleep in São Paulo. It brings together the subway, museums, medical centers, offices, and an agenda that shifts its rhythm with every block. But a thoughtful analysis of staying near the Paulista calls for a less automatic question: do you just want to be right next to the avenue, or do you want to return at the end of the day to a place that also becomes part of your travel experience? Staying dire